I am both a little nervous and excited for this post – aaaaah! Whelp, here it goes…… January has come and gone already and I am ushering in February with a challenge for myself and a new post-series here on The Wooden Skillet. How Big is 100,000? Well, in this instance, 100,000 is pretty damn big. I am officially challenging myself to hit 100,000 monthly page views by then end of 2017. As in, during the month of December I will have at least 100,000 page views…. Eeek! Now, things are relative, so some may not think 100,000 monthly page views is a ton, but for me it would be a pretty amazing feat and a challenge I don’t intend on backing down from.
If you should know any one thing about me, it is that I love challenges, goals, competitions….. I have a wonderfully horrible competitive nature (a blessing and a curse). So the road to 100,000 should be interesting.
Here is a little bit of a backstory – if you read my about me section, you will know I started this little blog in late October 2015. I love cooking and writing and have really found a passion for food photography and styling – so basically a food blog is heaven for me. I started out slow (I mean slllllloooowww). One, maybe two posts per week. I didn’t know what “natural light” was and I was using the automatic setting on my brand new (well, new to me) DSLR camera. I believe I had around 127 page views in my first month, to give you some perspective here. Then, in January 2016 (just one short year ago) I discovered the concept of “food-sharing sites” like FoodGawker and Tastespotting – and it changed my world. Submit your photo, wait to hear if it is accepted or rejected, if it is accepted you get see your page views go up and more and more people get to see your recipes and photography. My first post that was accepted was Broccoli Cheese Soup. I was hooked. I finally found a way to get some exposure and get my recipes and photography out there.
Once I started submitting all my new posts to these sites, my photography got better and better and my monthly page views kept getting higher and higher. Over the course of the first quarter of the year, I noticed a trend. I was seeing approximately a 30% increase in page views every month. So, I projected out that 30% over the next several months. Every month I kept meeting my goal! So I projected it out a little farther…. and farther….
I will get into the specific numbers in my next post, but as of the end of January I am still on track and have met my 30% goal (*the only month I didn’t meet my goal was December 2016 and that was because I purposefully took some time off to enjoy the holidays and spend time with family – and to avoid major burnout!). As I was looking out farther and farther on my little projection of my 30% increase, I noticed that if I were to continue on this projection, I would hit 100,000 in December of this year. What in the what? For real? I don’t know how that is possible. But there it was in black and white…. challenging me. It was so perfect. What a milestone, hitting 100,000 monthly page views just in time for the end of the year. Challenge extended.
Soooooo….. I decided to keep a weekly journal (of sorts) tracking my progress and keeping you all up to date on my numbers. Now do you understand why I am excited and nervous about this? It is one thing to set a goal for yourself…. it is quite another to put it out there for the world to read. What is the saying, if you aren’t uncomfortable then you aren’t challenging yourself? Well, this post is making me uncomfortable…. but in a good way.
I am excited to share this part of the blogging journey with you guys! My regular blog posts will be the same as always. All about the food, food photography, styling and the happiness that food brings to our lives. These posts will be reserved for talking numbers, frustrations, milestones and maybe even share some motivation with you guys to reach for your own goals (whoa, that got cheesy…). I am not 100% sure on the format/how often I will post, but I am thinking I will check-in 2-3 times a month and then do a month-end recap.
Challenge officially accepted. Game on.
(P.S. Give me a follow on Instagramif you want to see more behind the scenes action!)