I am so excited to share a new series on The Wooden Skillet – Eat Mpls – and introduce you to WholeMe®!
A little back-story before I dive in here – first, I am PUMPED to share with you this new series on The Wooden Skillet. I am not sure how often it will be (monthly, bi-montly…. who knows), that will work itself out, I am sure. But it is called Eat Mpls and through it I will be showcasing a Minneapolis/St.Paul area food-related company (food, beer, etc.) with all of you! As some of you may know, by day I am a lawyer and I also have my M.B.A (no, I don’t know what is wrong with me .. apparently I really liked going to school); I have a real fascination for start-ups and entrepreneurship – I love it. Everything about it. I always find entrepreneurs so brave, creative and just… intriguing. Ever since I was little and started my first lemonade stand…. I have had the entrepreneurial bug. So this new series pairs two of my loves… entrepreneurs + food ❤️ I hope you guys like it! (note: this is not sponsored)
I first heard of WholeMe® on Instagram (I am always out in Instagram world looking at new and exciting companies) and was immediately attracted to the look of WholeMe’s product and their friendly social media presence. That got me initially hooked. I kind of made the assumption that the product itself was a granola, but I was pleasantly surprised when I bought my first (of many) packages of their clusters – these clusters are a wonderful mix of granola + muffin. They are sweet and a little crunchy, filling and seriously delish. That was it. I was officially a fan. Wait, did I mention their ingredient list is ridiculous!?
This all happened around the time I had the idea to start this very series on the blog – so I went out on a limb and reached out to the company to see if I could interview someone, anyone, so I could learn a little bit more about the brand, the product and the company. I didn’t quite know what to expect; maybe a polite “no” or possibly a meeting with the social media manager (which would have been totally fine with me). Nope. I got a response that Mary (their CEO) would meet with me in person (what?!) and could I meet with her next week….. That’s how cool this company is. Seriously.
The offices of WholeMe® are exactly what a start-up should be. It is a place full of energy, ideas and people. It is where one room serves as two offices and a conference room. It is a place where, as WholeMe® expands, they are taking up more and more of the warehouse section of the building. It is vibrant and alive with possibility. I loved it.
Mary Kosir is co-owner and CEO. She has one of those personalities that is almost addicting. You could start out perfect strangers, but it doesn’t feel that way. She is genuine and real. A Minnesota-native and a self-proclaimed “accidental-entrepreneur,” she began WholeMe® when her husband faced some health issues and she and her family knew they needed to change the way they approached food. That’s when she teamed up with Krista Steinbach (has some serious culinary school creds) and together they developed what we know today as WholeMe® clusters.
Their team is currently riding the wave that goes hand in hand with a startup. As they start getting more and more “big” accounts (think WholeFoods) and develop more products and flavor profiles, Mary says they take it one day at time and try to really enjoy and celebrate any victory, big or small. Like anything, one minute you feel up on top of the world, the next you are wondering what made you think you could succeed. The WholeMe team keeps pushing forward – onward and upwards it seems. If you are in the market for a new snack or breakfast – I would highly recommend giving these a try. They are delicious, healthy and different than anything you have ever had – in a good way.
I am incredibly excited for Mary and WholeMe® – I can say that the perspective from the outside is that WholeMe trending; with its unique place in the market (it could be placed with granola or snacks), I think the future will be bright. Thanks, Mary and everyone at WholeMe for letting me get some behind the scenes of your amazing company!
Of course, I had to incorporate the clusters into a recipe ?
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A delicious and nutritious smoothie bowl!
- 1 cup of your favorite coconut yogurt
- 1 frozen banana
- 1 cup frozen blueberries
- 1/4 cup almond milk
- 1/2 Tablespoon flax
- 1 Teaspoon maca powder
- coconut flakes
- chia seeds
- WholeMe Clusters
- Edible flowers
- Almond butter
- Combine coconut yogurt, banana, blueberries and almond milk in blender.
- Blend until smooth.
- Add any additional ingredients you desire.
- Pour into bowl and garnish with WholeMe clusters and anything else from the ingredient list you want.
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